Nicki Minaj shows her business-savvy abilities once more!

The Queen of Rap and media mogul is bringing her artistry and influence to the world of sports betting by investing in a multi-year, global partnership with MaximBet.

MaximBet is a privately-held, licensed sports betting and iGaming operator that launched late last year in partnership with the international media company, Maxim.

As part of the collaboration, Minaj will serve as the creative director for Maxim magazine and collaborate with MaximBet on merchandise, events, fan experiences, other partnerships, branding, and more. She will also be part of MaximBet’s current board of directors.

Daniel Graetzer, MaximBet’s chief executive, said in a statement.:

“Nicki is best known around the world as a mega superstar, but we know her as a brilliant businesswoman. Her role as a strategic advisor to MaximBet will be invaluable to us. She’s built one of the most powerful brands in the world, her own, and she’s applying that same savvy and creativity to our lifestyle sports betting brand. I couldn’t be more excited to be working with her – she is creative, smart, passionate, and bold. There is no one better suited to helping us take this form of entertainment mainstream.”

Following the announcement, ZK International Group’s shares rose nearly 15%. ZK has invested $25 million in MaximBet, a sports betting company, and owns 16%.

Nicki Minaj has also promised to increase the number of women in the sporting world saying that “[she’s] ready to fully step into [her] potential as a young, influential queen and owner and open doors for others to dream big".”

We personally can’t wait to see what the iconic rapper has in store for the future of the company!